Trying to get into the whole thought and process of experience design I thought I would google ‘experience design’ what is it?
(Taken from http://www.nathan.com/ed/) ‘The design of experiences isn’t any newer than the recognition of experiences. As a discipline, though, Experience Design is still somewhat in its infancy. Simultaneously, by having no history (since it is a discipline so newly defined), and the longest history (since it is the culmination of many, ancient disciplines), experience design has become newly recognized and named. However, it is really the combination of many previous disciplines; but never before have these disciplines been so interrelated, nor have the possibilities for integrating them into whole solutions been so great
There are, at least, 6 dimensions to experiences: Time/Duration, Interactivity, Intensity, Breadth/Consistency, Sensorial and Cognitive Triggers, and Significance/Meaning. Together, these create an enornous palette of possibilities for creating effective, meaningful, and successful experiences’.
Websites I’ve found useful are
http://www.experientia.com/blog/architechs-special-section-on-experience-desin/ (Stephen Rustow states that Experience design should be a new way of thinking, designing and engaging that uses media and architecture to produce immersive spaces)
http://www.imaginaryforces.com/featured-work/ creative agency that focuses on different sections of design and also looks into experience design as a creative field. The agency have worked with a selection of different clients too, one of which Victorias Secret who commissioned them Victoria’s Secret
Client: Victoria’s Secret / Done and Dusted
Director: Grant Lau Project Info:
The glamour is back! We directed and designed the projected imagery and broadcast graphics for the 2008 Victoria’s Secret Fashion Show.
The show continued Victoria’s Secret’s history of cutting edge entertainment. Production company Done and Dusted and fashion staging company OBO asked us to design and choreograph the imagery projected on three sets of five screens that rose and fell throughout the show. The screens created a dynamic backdrop for the world famous models as well as revealed the newly redesigned Fontainebleau Hotel in Miami.
Foghorn Creatives motto is immersive communication, they create intelligent, evocative, immersive communication in many forms. Their objective is to deliver ideas and make them stick. They do this by creating environments and telling stories to transcend expectations and demand a human response.
One of the briefs they were given was to create an experience for the Golden Gate Bridge 75th anniversary.
The Golden Gate Bridge 75th Anniversary Celebration honored San Francisco’s majestic span through a broad range of events and activities: a nautical parade (including the supercarrier USS Nimitz), a historic automobile display, fine arts and performing arts exhibits, a sustainable technologies fair, a Bridge artifacts museum, and four stages with non-stop entertainment. For the event’s grand finale, the Bridge and San Francisco Bay were transformed into a dramatic six square mile spectacle of light and sound. Automated searchlights and massive fireworks, both on the Bridge and on traveling barges, created a series of 18 theatrical sequences for the hundreds of thousands of spectators in attendance. The soundtrack was also broadcast live via KFOG radio, extending the experience to viewers on the water and around San Francisco Bay. The Celebration quickly became an international press and social media sensation, with hundreds of videos posted and over 1,100 articles published worldwide.
The video clearly demonstrates to the viewer an experience of Hansen’s disease, it is educational and shows the viewer how it feels to live with the disease, it has implemented several technologies which relate well to the exhibition and can immerse the viewer completely into the subject being exhibited!
Ajax Experience Museum by Sid Lee Architecture & gsmprjct°
A new museum in Amsterdam tells the story of one of Europe’s oldest and most prestigious football clubs. The Ajax Experience is an experimental and interactive setting that highlights the triumphs of Holland’s Ajax Football Club. Split into three areas – the History Hall, the Ajax Academy and the retail shop – the museum invites guests to partake in a series of playful games and learn about the teams’ history.
‘The whole experience is focused on creating a celebration of a unique story of achievement,’ says architect Jean Pelland of Sid Lee Architecture. While the History Hall is bright (lit partially by daylight), its angled walls and ceilings feature steep diagonal pitches covered in LED fixtures that omit a red glow. ‘When you’re in the space, you don’t notice the lighting,’ says Francois Roupinian of Montreal-based Lightemotion, which designed the museum’s lighting. ‘The wall just seems to glow.’
The Ajax Academy is a dark, windowless space with black angular walls; the space is lit from within via backlight panels. Meanwhile, spotlights follow the visitors, giving them a taste of what it’s like to be a famous player or ‘in the spotlight.’ Finally, the retail shop includes ample display space for merchandise, while keeping with the exhibition feeling to enhance the buying experience.